We are a boutique link building services agency that helps established
brands, or growing companies looking for high quality link building services.
Where other link building companies fail, TLG can craft custom link building
strategies & campaigns that will actually improve your search engine
rankings and give you an edge over your competition.
Whether you want to call it white hat link building or natural link building
services – our link building efforts are focused on building high quality
links that deliver real value to your site.
The aim of natural link building, is to build links and anchor texts that
look as diverse and “real world” as possible – which signals to search
engines that your website is a quality site that should be rewarded.
TLG’s team has been building links with dozens of companies since 2016,
and hold an exemplary record in the industry. We have worked companies
in the INC 500, Silicon Valley startups, and a few well known names – as
well as medium sized businesses or ambitious tech-minded brands who are
ready to scale.
However, unlike many of the larger & clunkier link building agencies,
goliath SEO agencies, or guest posting services out there, we don’t churn
through clients and do not need to work with hundreds of brands to keep
our company running. We have kept clients for 1 year, 2 years, and even
3 years plus, as they trust our link building team and our professional,
long-term, and hard-working approach to link building.
We would rather work with a moderate number of clients, and provide a
link building service we can truly be proud of – which we know is genuinely
helping our customers
We are totally transparent. No hidden costs, and a live project tracker
letting you see in real-time exactly what work is done on your behalf.
We’ll report back if we had any particularly big wins, but, let’s say we
notice traffic or rankings are not increasing due to a potential technical
SEO or site issue – we’ll also inform you of this, so you can act on it,
and get the full benefit of the links we’re building.
Whether it’s blogger outreach, reaching out to businesses, government,
universities – we have a fine-tuned approach and methodology when it comes
to outreach methods and prospecting techniques .
This requires a very manual approach to link building – it takes much
more work – but our manual link building services will help us build actual
relationships with very specific, niche-relevant websites.
Our link building process is built on the data we have gathered from building
thousands of links over years, from every industry and target audience
imaginable. Whether its the way we do link prospecting, finding contact
emails, doing outreach, or guest post strategy – we leverage the data we
gather from our suite of professional tools, and internal custom-built
tools – to take our link building process to the next level.
Having the right link building methods, isn’t an overnight process. Our
link building team over the years has ran countless experiments, tested
link building strategies, analysed competitors (as well as the work of
other link building agencies), to come up with the optimal approach to
link building performance.
Combined with the right SEO strategy, our links will help you get better
search engine rankings, and therefore more website traffic – bringing in
more clients and buyers – or your money back.
We analyse your current SEO strategy, if you've been building links already
and if you have quality content already on the site we can leverage. We'll
also look at where we can maximize traffic & ranking gains, by pointing
links in the right places, and using the right anchor text. First we want
to see where we can make gains in a shorter space of time (i.e. "Low hanging
fruit"), as well as the keyword rankings which will be more medium to long
term plays.
Link Building Strategy
Here's where we stand apart from other agencies, and where even the other
so-called expert link building services fail. We have a highly-trained
expert "strategy arm" of our team looking at what we deem to be the best
link building strategies, for your company and its current situation. Competitor
analysis may form part of this, but we won't stop there.
We look at the wider landscape of your industry, non-direct competitors,
comparable companies in other countries, potential crossover audiences,
to name a few areas. We will also see what strategies we can incorporate,
to help you also get some high domain authority links. All of the work
we do here, helps us build an entire link building strategy game plan,
which can often complement your wider digital marketing strategy. This
will then fuel the next part of the process which is the link prospecting
stage.
Link Prospecting
If you want the best links, you need to start by collecting the right
opportunities, and reaching out to the right decision makers. So at the
prospecting stage, we will not only trawl through our existing data to
find website opportunities or existing relationships which align with your
link building campaign - but we'll also mine backlink profiles, scrape
fresh data using Google search results, and collect emails with our specially
made in-house tools and scripts - to give us super targeted prospect lists.
Outreach & Link Acquisition
Last but not least - outreach. This is going to be key to acquiring links
at scale. We also control this at the strategy level, and our research
and analysis will determine what kind of approach we may need to take at
the outreach level, in order to maximize results - and essentially, get
you relevant links, on relevant websites, predictably, each and every month.
We'll also be very strategic about anchor text placement, being mindful
of any guest post content we're handling, Our team of in-house writers
will also work hand-in-hand with the Outreach team to ensure we put our
best foot forward, and create amazing guest post pieces, that stand the
best chance of being published.
Results
As long as the other parts of the puzzle fall into the place and your
wider SEO strategy allows it - our link building packages will turn into
results. We will constantly monitor results - be it traffic or ranking
increases, and keep you posted on significant developments on an ad-hoc
basis. We also give you access to a link building tracker, so you can see
our link building service actually happen in real-time.
Re-analysis & Process Improvement
We don't stop there. Just because we're building links and hitting KPIs,
and helping you gain more traffic and revenue - this isn't enough for us.
We continually want to push the boundaries of what's possible with link
building. The beauty of our agency providing you with custom link building
services, is we can iterate and tweak the process. If we notice a particularly
sector is responsive in outreach and we can get highly relevant, quality
links - this will show in the data, and we'll go back and try to get more
links. While if we had a sector we really wanted links from but it yielded
few links - our team will analyze why we didn't get more, and we'll do
whatever we can humanly do, to get more of such links.
Link Building Services we offer
Guest Posting
Being able to land high quality guest posts, is a must if you’re trying
to build links very strategically to specific pages. We use this tactic
to land guest posts on high quality websites, which can range from industry
publications, to small to medium sized businesses, and niche blogs.
HARO & PR Outreach
We leverage PR platforms used by journalists at high domain authority
sites like Forbes, Fast Company, as well as medium-sized sites, seeking
expert insight for their stories. If its suitable for your campaign, we
will also do some ad-hoc, direct outreach to media. And we’re not talking
just about tabloids – but also niche publications in your industry that
may take an interest in a trending topic that your company can shed light
on.
Relationship Link building
There are sites out there which you can only get by building rapport with
the owners, or editors behind the site. These are often the best links
you can possibly get. This is where our sophisticated approach to outreach
comes into play – allowing us to quickly build a relationship with the
right people, and charming them into giving us a natural looking, editorial
link. We will go the extra mile to get these links, even if it means jumping
on the phone, or a video call to secure that relationship.
Resource Page Outreach
This is a favorite of ours, and involves us securing links on pages, which
are curated lists of resources in your industry. We have used this successfully
to build very high quality links on organizations, educational institutions
and even government sites.
Broken Link Building
An old technique but still a good one – we have incorporated broken link
building services into our process as well. This involves reaching out
to sites with dead pages (i.e. with a 404 error) and showing them a relevant
replacement from your site.
Other Link Building Techniques
We don’t really restrict ourselves here, and that’s where we’re different
from the average SEO agency or guest blogging service. We have worked with
so many types of clients and industries, that we’ve realised there is really
no “one size fits all” approach to link building services. The best tactics,
depends on your business and its goals in terms of rankings and target
audience(s).
Link Building Packages & Pricing
Choose a plan that works best for you and your team
Basic
Most Popular
10 links per month
$4000*
Per Month
Minimum Baseline of DA/DR 25+
Dofollow Links Guaranteed
Relevant Anchors
Detailed Link Quality Checks (via tools and human visual checks)
Link Building Strategy Support
Deep SERP Analysis
Audience Research Analysis
Competitor Link Analysis
Link & Anchor Strategy Report
Real-time Google Sheet Dashboard
Costs of Secondary Email Domains & Email Setup Included
Inbound links are known to be a major ranking factor on Google and other
search engines. It is confirmed in the patents they’ve filed decades ago,
but it is still the case even today, and links will continue to be important
for the foreseeable future.
Quality content is also equally important, so if you can marry this with
our finely-tuned approach to getting high quality backlinks, on relevant
websites, at scale – you have the perfect storm, and a surefire way of
securing more organic traffic & revenue.
Link building also comes with a host of other benefits other than just
the link equity and ranking benefits – you’ll also be able to build some
brand awareness, display thought leadership, drive some referral traffic,
to name just a few.
Frequently Ask Questions
What is a link building agency?
A link building agency will play a pivotal role in your overall search
engine optimization (SEO) strategy, by securing high quality backlinks
on other websites. As long as they are relevant links and/or from high
authority websites, they will pass link equity to your site - which will
enable search engines like Google, to perceive your site as a highly credible,
and authoritative source, worthy of ranking higher on those search engines
for your target keywords.
A reputable link building service like The Links Guy, is the type of company
you want to engage with. We can create custom link building campaigns,
and custom link building packages based on your needs. Whether you only
need 10 links a month, or you want to eventually want to scale up to 50+
per month, we will work in collaboration with you to make it happen. And
above all else, our team of link builders are constantly analying every
part of the process, to maximize the chances of our link building efforts
having a positive effect on your SEO strategy, and organic traffic.
How much should I pay for link building?
The amount you'll end up paying, will vary depending on the link building
service you select and will be proportionate to the number of links you
need per month (i.e. competition level of your industry). But in the market
today, the average cost of a link when outsourcing to agencies will be
at least in the range of $100 to $1,500. Freelancers, mass guest blogging
services, or the cheaper agencies, may be on the lower end of this range,
but will be much riskier to work with. You won't really know what you're
going to get, and reliability may become an issue. The bigger agencies,
or our rival link building services (who appear on Google alongside us),
may sit on the moderate to higher end of that scale. In fact, most agencies
charge in the region of $350 - $500 per link, or even $1000+. However,
even the companies listed on those best link building services roundups,
aren't necessarily always the best quality. You may be paying a premium,
but with a low quality output. They may even be simply outsourcing it to
a white label link building service. So just make sure to do your due diligence,
and ask the right questions before picking a link building company.
Does link building still work for SEO?
Link building shows no sign of going away. Despite the murmurs of "link
building is dead" you may see in SEO social media groups, or the big SEO
publications, it is well and truly alive. Links are an integral part of
the internet, and aside from content and keywords, it is the only sizeable
metric search engines can grasp, to determine the quality and relevance
of a website. Yes, old manipulative techniques probably will be phased
out (which is a good thing), which is why doing things the white hat way,
is the way forward.
Is link building still relevant?
You still need to build links to improve your rankings and organic traffic
for the long term. Yes, you may rank some keywords purely with content,
but links are always going to be needed once you reach a certain ceiling,
and to rank some of the most competitive search terms. Be it the links
with higher domain authority or links on the most relevant sites - they
are a necessity, if you want to fill in the last piece of the puzzle in
your SEO strategy,
On top of that, as long as people still use the internet, and want to
share, collect, and cultivate useful content - link building will always
work, and have a place in SEO, and the wider landscape of digital marketing.
As the grandfather of link building, Eric Ward said:
"the process of one person sharing with another person an incredibly useful
piece of content that will resonate with that person and result in a link
- will never go out of style and will never be obsolete."
What link building strategies do you use?
We use a wide range of link strategies, ranging from (but not limited
to)
1. Broken link building
2. Guest posting
3. Resource Page outreach
4. HARO outreach
5. Unlinked Brand mentions
6. Skyscraper technique (with modifications)
7. PR link building And many more…
The ultimate goal though for every client, is to run a successful link
building campaign, which has a positive impact. So the exact link building
strategies we use, will be custom to your business.
What are white hat links?
The concept of white hat link building, is about building links in a more
natural looking way. In essence, if if your inbound links look more organic,
it lends itself well to being perceived by the search engine as following
the rules. Our link building sits within the realm of white hat links.
We can get links by striking up conversations, and building rapport with
the right people. These may be editors, content managers, bloggers, or
even librarians and secretaries, depending on the type of site.
This is the opposite of black hat link building, which is more about manipulating
the SERPs into giving you better rankings, and "tricking" the search engine
into giving you traffic.
What separates you from competitors?
We are a boutique agency and can offer a more personalised, innovative,
and therefore less prone to giving the "cookie-cutter approach", that some
of the largest players in the industry may practice. Our team of experts
are all in-house, and hold meetings every working day, so we can strategize
and come up with the best link building strategies, and have link building
campaigns which pack a punch.
We also do not actively pursue high volume, white label link building.
While it would improve revenue, as a company we are being mindful not to
degrade the overall quality of our service, by becoming a super high-volume,
churn & burn model.
We're not just interested in building high quality back links which simply
"move the needle" for our clients - we want to be the best link building
agency in the world, and by doing so, make your company, the best in your
industry as well.
Can I see the websites before you place a link?
You can see every target site we're extracting from our data in real-time,
as we prospect them. Exactly which site we land a link on, we won't always
know ahead of time. Remember, we are building a lot of these links through
manual outreach link building, and there are relationships to build, and
editorial processes to consider.
However, we will be completely transparent and give you access to all
of the prospected data, email inboxes and strategy ideas that you need.
Can I see some examples?
We don't share specific examples on our site, as we also don't believe
in publicly sharing a clients entire portfolio of link building in the
open, unless they specifically ask for it. However, there are some projects
where we have permission to share examples. If you want to see the quality
of links we can build though, just run a backlink analysis with your favorite SEO tool!
Can I choose the anchor text of my links?
We can't guarantee the exact anchor text we can use in every single situation,
because these links are again, built via relationships and when we're doing
blogger outreach, or reaching out to businesses, they may have their own
editorial process, or preferneces when it comes to anchor texts. But -
we will create an anchor text strategy based on where we would want to
steer your SEO strategy.
How long will my links be live for?
Those links are going to be permanent. We definitely do not "rent" links,
or get links removed at any point. The only caveat to remember, which comes
with the territory of quality link building, is that there is going to
be a natural attrition rate with links. This usually happens over a long
period of time, but you may lose about 1% of your links, over a period
of about 1.5 to 2 years. This happens primarily because sites will remove
blocks of content (often because of their own SEO strategy changing over
time), sites going offline completely or business folding and closing their
website.
But if anything gets removed during the time you engage with us, we'll
build more than enough links to make up for it.
How many links do you build per month?
This is going to depend on the requirements of your site, and the competition
level of your industry. A smaller, local business, won't really need a
very scaled up link building strategy. So building 10 links a month would
be more than enough. However, if you're competing at a national US level,
or trying to go global and are up against fairly sizeable competition,
and keywords with a moderate to high keyword difficulty - you're going
to need more links. We have built 20, 30, even 50+ links per month. But
we're most often building links in the region of 10 to 20 links a month.
Our link building packages do come with a guarantee, and this is the minimum
number of links you'll get for that price. If we fail to hit the target,
we'll make up for it the following month and continue to work until you
get that guarantee.
How long does it take to see results?
This ties in with the competition level of the keywords we're targeting
with, how well your wider SEO strategy has been executed (i.e. technical
& on-page SEO), but also the time it takes for link equity from our
SEO link building, to take effect. On average, studies show it takes 10
weeks (2.5 months) for a link to take full effect. It may be shorter or
quicker than this. But if we are talking about results in terms of significant
movements in rankings and search engine traffic, then it may take up to
4-6 months to see, for most clients.
Remember, link building and SEO strategy is a long term process, and you
need to trust in the process, and need time for the results of those link
building strategies to take full effect, and to make a significant impact
on organic traffic.
Can you get backlinks in other countries?
We generally only do link building on English-speaking websites. However,
we may be able to get links internationally, as long as they meet our quality
standards, are contextually relevant, and are beneficial to the client
we're executing that link building campaign for. For instance, let's say
you're a company based in the UK trying to expand your organic reachwe
would advise also getting links in the US or other regions, that are relevant
to your niche because, Google will value those links and they will have
a positive effect. UK links would be relevant from a geographical relevance
as well, but if we only focused on that one region (especially in a very
specific niche) we may not have a large enough pool of targets to reach
out to.
What makes a good backlink?
There are so many factors that determine the value of a link, however,
we can distil it down to a very simple philosophy. A good backlink, is
one which has a logical, contextual relevant and is on a site with quality
content, and real traffic. This is the bare minimum any good link building
company should be aiming for, but unfortunately, there are a lot of agencies
and freelancers selling link building packages which contains sites which
have little (or even zero) traffic and are low quality link farms only
there for the purpose of selling links.
Do you use private backlink networks (pbn's)?
We do not use any manipulative techniques, or black hat methods like PBNs,
comment spam, web 2.0s etc.
What industries do you work in?
We have worked with industries ranging from SaaS, finance, B2C ecommerce,
gaming, food, real estate, education, fitness and many more.
We love a challenge and can work with most industries, but please reach
out to discuss your project and we can see how we can help.
How do you report on links?
Our team of link builders are working round the clock, and we will be
doing work almost every working day for the duration of your time with
us. But to prove this, we'll give you access to a Project tracker, where
you can see everything we're doing in real-time. This will report everything
including:
Live Backlinks (Along with Domain Authority, Anchor Text, Landing Page)
Current Status of Agreed/Pending Conversations
Outreach Target Lists & Email Contacts
We also provide more ad-hoc reports as the months go by, showing any significant
movements in traffic & rankings, as well as what our next steps are,
what link building strategies are working, or not working, as well as any
notable aspects of our competitors backlink analysis, or content strategy.
Clients have also often commended our team of link builders for their ability
to dig deeper, and understand if organic traffic (for whatever reason),
is not increasing. We don't just dispel generic advice, or auto-generate
reports - we actually investigate and audit in-depth, and identify the
root cause. Even if it means you need to stop link building and temporarily
focus in another area, we won't hesitate to bring it up.
How do you monitor results?
We monitor results on 2 fronts:
(1) Traffic and rankings - We want to make sure our link building is actually
going to give you a return. To do this, we will generate a report to understand
where we should be trying to point those links, in order to give you the
quickest (and largest) return, in terms of traffic and revenue. We do this
in collaboration with you, since you will have an idea of your margins,
and which of your products or services, you want to push over others. We
have people in the agency with very diverse backgrounds, and with our team
you're getting a very sensible and thoughtful approach, you may not get
with other agencies. For example, does it make sense pushing a dinosaur-themed
kids infographic for a luxury dental clinic purely for the sake of traffic,
if it doesn't actually bring in traffic which actually converts? No it
doesn't, but we've had clients come to us after dealing with agencies who
thought that was a good idea!
(2) Link building strategies success rate - we monitor this in real-time,
day to day. We have multiple people in the team checking things like our
reply rates, the link "win rate" we're getting from specific sectors of
website types, as well as the success rate of each tactic. the idea behind
this is to understand what the data is saying in terms of the most "linkable
audience" for your project. As well as what isn't working, and where we
need to course-correct.
We monitor results in the initial stages, on indicators of positive movements
- since link building does take time to take full effect.
How do we communicate?
You can message us via email, and we'll back to you usually within a few
hours. If you want to schedule a call, be it on a monthly basis, or less
often, this is also fine. Just message me, and we can fit something on
the calendar. We will email you at least a couple of times month, especially
at the start of a campaign, to keep you updated on how things are going,
if we had any strategies in mind we wanted to run past you, or any particularly
big wins.
Ready to talk link building?
Personalised link building strategies delivered to you professionally
Minimum Baseline of DA/DR 25+
Minimum Baseline of DA/DR 25+
